Image licence terms

1. Scope

These terms apply to the purchase of a single-image licence via the image detail pages on rhpx.ch, paid through Stripe. The existing individual B2B offer with personal follow-up (wall art, multi-image licences, special editorial use) is governed by whatever terms are agreed there instead; contact via Image Licensing and B2B Offers.

The contracting party is rhpx.ch | Roger Hügi Fotografie, Roger Hügi. Contact via the contact page.

2. Licence types

Private: use by a single natural person for non-commercial, personal purposes. Examples: a personal print or wall image for private use, personal social media profiles, personal presentations without commercial context.

Business: use by a single organisation (company, association, authority or comparable entity) for commercial or organisational purposes. Examples: website, digital marketing, the organisation's social media channels, print advertising, internal and external presentations, editorial use by that organisation.

The required licence type depends on the actual use, not on who makes the purchase. If an image licensed as "Private" is later used commercially, a "Business" licence must be purchased retroactively.

3. Scope of rights granted

Upon purchase, the buyer receives a simple (non-exclusive), worldwide and unlimited-duration right to use the purchased image within the scope of the selected licence type. Roger Hügi remains the author and retains the right to continue licensing the same image to others.

The right of use is not transferable and may not be sublicensed. It permits use by the purchasing individual (Private licence) or within the purchasing organisation (Business licence), not distribution of the image file to third parties outside that scope.

4. Restrictions

The following are not permitted:

• Resale, redistribution or re-licensing of the image file itself, whether unchanged or as part of an image or template collection.
• Use as a trademark, logo or part of a brand mark.
• Use that suggests endorsement, approval or association of people or places depicted with a product, organisation, or a political, religious or otherwise sensitive statement, unless expressly agreed.
• Use in a defamatory, pornographic or otherwise unlawful context.
• Use as training data for AI models or in AI training datasets without an express separate agreement.

5. Attribution

An attribution ("© Roger Hügi, rhpx.ch") is not a condition of use, but is recommended for publicly visible use and expected for editorial use. Copyright in the image remains with Roger Hügi in all cases.

6. Delivery and digital content

After successful payment, a download link for the original file is sent by email, valid for 7 days. This is digital content; once performance begins through provision of the download link, there is no right of return or refund from the point of successful payment onward, unless a technical defect is present. Technical defects (e.g. a faulty or inaccessible file) must be reported within a reasonable period via the contact page.

7. Governing law and jurisdiction

Swiss law applies. To the extent legally permitted, the place of jurisdiction is Lucerne.